While, it’s important for
every company to have an attractive website to entice potential customers, it’s
even more vital to make sure that targeted potential
customers can be directed to that website as well. That’s where SEO comes in.
Below are some tips to make any web page more SEO friendly without the help of
a search engine optimization service in London
Objective
When creating an SEO
friendly website, the best thing you can do is keep your site simple. Give
customers the information they need with an easy navigation system. Extreme
styles, color contrasts, or fonts, should never find their way into this type
of a website. Keep aesthetics clean and appropriate. This will make your
company look professional and excluding extreme elements will help your web
pages load quickly.
Organization
The organization of the
site should be easy to understand and execute. All the information on a certain
topic should fall under its own labeled tab. On every separate page, it’s a
good idea to include a link back to the home page. All written information
should be clear and concise.
Web Host
Take care when selecting a server hosting account. Your host should have a quality maintenance team and quality service.
It’s crucial that your site is always available to help you keep customers and
avoid any potential deterrence due to the your site’s inability to be visited.
Navigation
Your website is typically
read from the top left corner across and down. So, it’s a good idea to place
your tabs or links on the top left section of the web pages. To reiterate, your
navigation must be simple and user-friendly. Don’t use unnecessary links or
complicated navigational settings.
Users don’t appreciate it
when they are required to scroll excessively. Keep information formatted
efficiently so that this does not become a problem. But, while vertical
scrolling is sometimes a necessity, horizontal scrolling should be avoided
whenever possible. Horizontal scrolling makes content difficult and agitating
to read.
Content
Keep in mind that the
reason people are visiting the site is to gain information about your company.
Post any relevant material that customers or potential customers would want to
know. Also provide options to contact your company for more information. An FAQ
section is also a popular, helpful option. Update your site’s content as
needed.
Maintenance
Constantly maintain your
site. Ask for feedback and criticisms of your site. Update information
regularly, and then update your site map accordingly. A site map is a vital
feature for any quality web site. Users love the site map because it directs
them to specific information quickly.
Loading Time
Visitors will be deterred
from your site if it takes too long to load. There are several factors that can
slow down the booting time, you’ll want to avoid these elements as much as
possible. The inordinate use of any scripting language, particular JavaScript
is not even read by some search engine spider’s, and it will slow down those
that do. This could potentially distort your website and will undoubtedly slow
the loading time. The use of flash and frames will also slow down a spider’s
response time. Use these minimally, if at all. A large number of images will
become bulky for a search engine to sort through. Get rid of nonessential
visuals. Overuse can also be distracting and look disorganized. A site that
loads quickly will please visitors and increase their positive opinion of your
company.
Following these tips will
absolutely increase search engine optimization. Designing a website with these
tips in mind will ensure that your website is pleasing from day one.
One final way to make your website’s more SEO friendly is to employ the help of search engine
optimizing companies. Using an Seo Watford
firm, for example, can significantly increase your site’s ranking. These
professionals can do a company a great deal of good.
